Client:



Brief: As part of the 9 Countries, 9 Men, 1 Winner competition the SA Digiadvan toured London offering memebers of the public the chance to vote for the person they would like to be the next Calvin Klein model.

Utilising the touch screen technology encased in the Digiadvan the target audience was able to interact with the screen and place their vote right there on the street.

Results:
LAURENCE COPE - England = 101
MICKAEL MELCHER - France = 200
LENN HABERTHALER - Germany = 77
NIKOS DOURAMANIS - Greece = 50
CARMELO DI GUARDO - Italy = 110
CHIEL KONINGS - Netherlands = 140
DAN MILLER - Russia = 67
LUIS ANSA ECHEGARAY - Spain = 106
ALEX BECHET - Sweden = 168

Total Votes = 1019

Campaign Dates: 26-28/03/2010

Products: SA Digiadvan with touch screen technology